A letter from our CEO: Leading Change in Uncertain times

8/01/2025

4 Tips to enhance decision-making now and to increase resiliency when the odds are changing

Dear business leader, 

Let me start by sharing my best wishes for 2025! May the New Year bring continued success, health, and meaningful achievements to you, your family and your organization. Please also join me in wishing peace and renewed hope for the many civilians around the globe suffering from the fact that the world has become a less safe space (war, climate instability, …). 

In just a short time, the world has become more uncertain than ever before. 

For you as a business leader, it means more and more scenarios to juggle with: geopolitical instability, political shifts (or unclarity about an upcoming government), economic pressures, and technological disruptions are upending industries across the globe. 

As a business leader of an SME myself, specifically in a company that is guiding its customers to get their strategy delivered, I notice the impact every day: 

  • The number of uncertainties starts paralysing more and more senior management teams 
  • Budget rounds seem to drag even longer than they already did in the past. 
  • People begin to lose trust in their management: is there ultimately one big strategic initiative that our leadership is truly willing to stand behind and accelerate with confidence? 

I understand this, the pressure is mounting and it’s hard to feel confident about any decision when so much is uncertain. I understand this, because we at threon see it first-hand. We know the weight you’re carrying. We’ve worked with industry leaders across sectors, from healthcare to technology, and we’ve helped them make the tough decisions that are needed in times like these.  

One thing I can share from all my contacts; none of them regrets having been bolder in their decision-making on strategic initiatives! None of them regrets their courageous decisions on what to speed up and what to stop/delay based on the scenarios on their table, looking at both risks AND opportunities. 

Can your organization use bolder decisions in these uncertain times, than I can already share you these 4 tips that helped our customers: 

  1. Identify your “No regret” strategic initiatives and boost them forward, with your whole organization. Don’t apply the “cheese slicer” method on long-term ROI initiatives that make sense in any scenario! 
  2. Drastically dare to stop or delay initiatives where the uncertainty linked to short- or midterm scenarios is simply too high. Nobody wants to work on an initiative where the priority changes every two weeks. 
  3. Use the time and energy you create from my second tip to create oxygen within your departments: put your smart people on lean projects with short ROI that free up time, cash & energy. 
  4. Invest in your leadership culture. Now more than ever, your people need a management team that speaks with one voice, that creates trust in uncertain times, rather than pushing their own uncertainties deeper in the organization.

At threon – strategy delivered, we’ve seen how uncertainty can paralyse businesses. But we’ve also seen how, with the right support, it can drive transformation, innovation, and growth. Our mission at threon is to give you the insights, strategies and tools you need today to navigate through these challenges and create opportunities out of adversity. 

I am personally reaching out to organizations that recognize this moment as a time to act, to equip your business with the resilience it needs. Our experts are ready to partner with you to design & implement tailored solutions that directly address your unique challenges. Whether it’s improving operational efficiency, growing your business or preparing for future disruptions, we can help you get there. 

But time is of the essence. I invite you to contact me directly to discuss how we can help. Let’s work together to turn uncertainty into your competitive advantage. 

Warm regards, 

Tom Dedecker
CEO, threon