February 12, 2026

12:00 pm - 1:00 pm

Who should attend

This webinar is relevant for leaders and professionals involved in strategy, finance, portfolio management, and transformation who want to strengthen the link between strategic goals and financial decision-making.

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Webinar – Smartly connect your budget to your strategic goals

Many organizations invest significant time and effort in defining their strategy. Yet when it comes to budgeting, that strategy often fades into the background.

Budgeting becomes a separate exercise, driven by fixed cycles and historical allocations, rather than by strategic priorities and expected value. As a result, organizations struggle to adapt when circumstances change or when new initiatives emerge.

This webinar explores how leaders can better connect budgeting decisions to strategic goals, creating more transparency, flexibility, and impact.

Hosted by

Jeroen D'hulst

Managing partner & expert at threon

Jeroen D’hulst is a consultant at threon specialising in strategy execution, adaptive budgeting and organisational decision-making. He works with leaders to help connect strategic ambitions to practical financial and operational processes, enabling more transparent and value-driven decision-making. In this webinar, Jeroen will share practical insights on how organisations can better align their budgeting to strategic goals, supported by real-world frameworks and perspectives grounded in strategy and execution.

Common challenges organizations face

In practice, several tensions frequently arise:

Budgets are locked in while strategic priorities or value initiatives evolve
Financial planning and strategic objectives are insufficiently connected, leading to misallocated resources
Rigid budget cycles limit responsiveness and slow down decision-making
Innovation is constrained by financial frameworks that do not support shifting priorities

When budget cycles and value cycles are not aligned, friction increases and strategy execution suffers.

What you will learn

In this webinar, you will gain insights into:

How to bridge the gap between strategic ambition and operational execution through adaptive budgeting
Practical approaches to make budgeting more agile and responsive to change
Tools and frameworks that help visualize how budget decisions influence strategic outcomes

The focus is on clarity and applicability, not theory for theory’s sake.

What you will gain

By the end of this session, you will:

Better understand how to align budgets with strategic objectives
Gain practical perspectives on making budget choices more transparent and value-driven
Be better equipped to ensure that every euro spent contributes to measurable business impact

Webinar – Smartly connect your budget to your strategic goals

Hosted by

Jeroen D'hulst

Common challenges organizations face

What you will learn

What you will gain

Join us at this webinar

explore how budgeting can become a strategic enabler rather than a constraint!

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