In the first part of this guideline I describe what a webinar is and how you can do it effectively. Essential to an effective webinar is that it is highly interactive, focuses on a well-defined topic and is centered around one or more key expert speakers, whom, as I said before, actively engage with questions from the audience.

In other words: a webinar is about making a personal relationship with your (prospective) clients and establish your organization as a model-expert.

The second part is a description in terms of inputs, processes and outputs for each of the four phases of effective webinars:

  1. The reflection or ‘think before you start’-phase
  2. The design-phase
  3. The development-phase
  4. The implement or do-phase.

You can download this guideline for free (see box below).

With this document I hope to provide you with enough information on how to do effective webinars, establish a sustainable (virtual) connection with your attendees and use a webinar as quality-based lead generator.

If you have any questions regarding remote work (on team spirit, practical or technical questions, online workshops or Agile meetings,…), do not hesitate to contact us by sending your question to or by filling in our contact form. Because remember: we are #GladYouAsked!

Sven Gellens
Product Owner of Talent Management, Consultant

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